About Us

Key CDJR of Rochester: A Proud Member of Key Auto Group

Key Chrysler Dodge Jeep Ram of Rochester is your local CDJR dealership, serving Rochester, Dover, Concord and all of Southern New Hampshire! Our dealership is proud to be part of Key Auto Group, one of the largest automotive dealership groups on the East Coast. As part of the Key Auto Group network, we give our customers access to broader inventory selection, more transparent pricing, professional service and staff, and the resources of one of the region's largest dealership networks.


Satisfaction Comes Standard

The Four Keys to Stress-Free Shopping

When customers step into one of our dealerships, they encounter a simple and gratifying vehicle-buying experience. Key's "Stress-Free" philosophy is built around removing the traditional friction points of car buying-specifically negotiation pressure, hidden costs, and the fear of making the wrong choice. There's no stress allowed at Key Auto Group!

1. Non-Commissioned Sales Staff
Unlike most dealerships employing commissioned salespeople and high-pressure tactics, our salaried sales team focuses solely on one task - finding our customers the right vehicle at an affordable price.

2. Hassle-Free Upfront Prices
We maintain a frustration-free pricing policy, ensuring our shoppers receive a low "upfront" price and a fair deal right from the outset, with no hidden fees or surprises. If you don't like the hassle of haggling, you'll love buying from Key.

3. Thousands In-Stock Across 20+ Locations
We have unmatched inventory availability and selection, with over 1,500 New & 2,000 Pre-Owned vehicles in stock at our 20+ locations across the country. Any vehicle you need, we have.

4. 3-Day "Buy and Try" Guarantee*
We back every vehicle we sell with our commitment to customer satisfaction. If, for any reason, a customer is not happy with their new or pre-owned vehicle, simply return it to the dealership within 3 days. We will rectify the issue or allow an exchange for another vehicle of equal or lesser value. This unmatched service underscores our dedication to customer satisfaction!

We save our customers money and time. With no-pressure sales, hassle-free pricing, a turn-key sales process, and our "Buy and Try" guarantee, our customers enjoy the most stress-free shopping experience ever!

*Exchange dependent on condition, mileage, and other factors, see dealer for full details


Learn More About Key Auto Group

Key Auto Group combines the scale of a major automotive organization with the service and accessibility of local dealerships. With one of the largest vehicle selections in New Hampshire and New England, Key Auto Group continues to be a leading choice for drivers shopping for new and used vehicles.

  • Largest automotive dealership group headquartered in New Hampshire.
  • Company operates over 20 franchised dealerships
  • Major automotive brands including Chevrolet, GMC, Acura, Hyundai, Ford, Chrysler, Dodge, Jeep and Ram.
  • Serves New England as well as multiple markets in PA and FL.
  • Offers one of largest combined selections of vehicles in the region, along with financing, leasing, service, parts, and customer support.


Learn More About Key Chrysler Dodge Jeep Ram of Rochester

Key CDJR of Rochester is proud to be part of Key Auto Group, the largest automotive dealership group headquartered in New Hampshire. Our dealership gives customers access to a broader inventory selection, transparent pricing, professional service, and the resources of one of the region's largest automotive organizations. We are standing by to offer a stress-free and successful car shopping experience to folks in the Rocester area. We welcome you to see top-tier customer service feels like!  Even once the sale happens, we love to continue our customer relationships with professional maintenance, service, and parts! Keep reading to learn more about us, then reach out to let us know what we can do for you!

Product and services we offer

  • New vehicle sales
  • Used vehicle sales
  • Certified preowned vehicles
  • Automotive financing
  • Vehicle leasing
  • Factory authorized service
  • OEM parts and accessories

Explore Our Wide Range of New & Used Inventory

Whether you're seeking a new Jeep Wrangler with all the bells and whistles or a pre-owned sedan for your commute to Somersworth, our selection offers options for every shopper. When you browse our new inventory, you'll find everything from trucks to hatchbacks. These models come with high-quality features like heated seats, touchscreen infotainment units, LED headlights, and more.

  • Pickups: Ram 1500, Gladiator, Ram HD
  • SUVs: Durango, Wrangler, Grand Cherokee, Grand Wagoneer, Cherokee
  • Minivans: Chrysler Pacifica

Check out our pre-owned inventory if you're seeking a competitive rate. Our used selection offers our Dover shoppers a good value because the bulk of their depreciation has already occurred. You also might find a pre-owned car that comes with upgraded features installed by the previous owner.

Why customers choose Key CDJR of Rochester

Customers choose our dealership because of large inventory, upfront market-based pricing, experienced sales and finance teams, factory trained service technicians, and long-standing commitment to customer service. We also offer a convenient location that is easy to access from the greater Seacoast region, Southern ME, and central areas of Southern NH like Concord, Manchester, and Rochester. 

Schedule Your Visit Online Today!

Contact our staff over the phone or online to make your appointment. Our dealership proudly serves Rochester, Portsmouth, and the surrounding New Hampshire areas. We look forward to serving you soon.

  1. Key Chrysler Dodge Jeep Ram of Rochester

    410 N Main St
    Rochester, NH 03867-4351

    • Sales: (603) 755-6171
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Get in Touch

  • Contact our Sales Department at: (603) 755-6171
  • Monday09:00AM - 07:00PM
  • Tuesday09:00AM - 07:00PM
  • Wednesday09:00AM - 07:00PM
  • Thursday09:00AM - 07:00PM
  • Friday09:00AM - 07:00PM
  • Saturday09:00AM - 07:00PM
  • Sunday11:00AM - 04:00PM